Public Relations: Strategies and Tactics provides the opportunity to connect theoretical knowledge with practical planning, writing, and presenting skills while examining and analysing real-life campaigns. By exploring client concerns, opportunities, and various stakeholder needs, students will learn how to develop compelling pieces of content to convey desired brand messages effectively. This course will delve into the distinctions between Public Relations strategies and tactics through class discussions, case studies, and project-based assessments. Through these assessments, students will demonstrate their ability to develop Public Relations strategies and actionable tactics that will prepare them for a career in Public Relations.